BUYER BEHAVIOUR Essay Example | Topics and Well Written Essays - 2500 words

BUYER BEHAVIOUR - Essay Exampleto as consumer behaviour is an essential component of marketing because it helps in the determination of pricing incentives, mode of advertising and brand note among others. This paper whence seeks to identify and illustrate the concepts that facilitate construeing of buyer behaviour as strong as evaluate the various beats or theories of buyer behaviour with close association with the concept of neuroscience. some other area that will be looked at is the area of decision making process in breathing in that gives rise to the various types of consumer purchases.To begin, buyer behaviour generally refers the process in which consumers take in fiat to make decisions on acquiring certain goods or services for their own use. Consumer buying behaviour is therefore a multi- ramificationd process that involves the identification of a specific demand and even goes beyond the consumption stage to an evaluation one. It is for this reason that consumers ar e likely or unlikely to consume one product as opposed to the other in cases where there is indifference between two products. The consumer buying process is a complex one because of the influences it relies on and the characteristics of human diversity that makes us act differently. Some research studies energize also indicated that the buying behaviour can also be linked to neuroscience. It is therefore important to understand the process of consumer buying behaviour as shall be discussed in the following section.The consumer buying decision-making process model adopts a five stage interconnected process that illustrates how individuals or consumer groups will always conduct themselves in advance and after purchase of a product or a service (Riley 1). The first stage is the need identification and problem awareness stage. At this stage, an individual identifies a need within him or her that inevitably to be satisfied. The utilitarian theory has been associated with this stage o f decision making. Since an individual identifies that