Decision Support System Essay Example | Topics and Well Written Essays - 750 words

Decision Support System - Essay ExampleCompanies, therefore, seek new profit opportunities suggested by them. They mustiness plan innovations and purposely set out to capitalize on new approaches. Marketing is sensed as a means of adjusting to changes through altering such variables as products, services, prices, and channels of distribution to discover meet changing environments. Change will be discussed in the chapters on assessment of commercialiseing fortune and the product and service mix.Chapter 8, Nonlinear Optimization processes will supporter a manager to model the work of the company and predict its development opportunities. As an integral part of byplay, optimization is concerned with setting goals, establishing policies and programs, and implementing handicraft action for the entire firm. Its major tasks are to translate consumer wants and needs, actual and potential, into profitable products and services that the company is dependent of producing to cultivate markets to support these products and to program the distribution activities necessary to reach the markets. Chapter 16, Markov processes, will help a manager to evaluate random sample and predict possible variations in the proposed management model. ... In reality, the conception of Markov processes as a viewpoint or as the fundamental purpose of a business focuses on the business as a satisfier of consumer wants and needs. This conception implies a top-management philosophy of business operation -- the marketing philosophy. Accordingly, customers and consumers become the marrow around which a business revolves, thus recognizing customer orientation to decision-making and problem-solving and the impact of marketing on former(a) functional areas.Chapter 2 and 3, Introduction to Linear programming and Linear programming sensitivity analysis, will help a manager to model different situation and select the best alternative. This technique of analysis is think to provide an overview of the performance of the embodied. The ratios buttocks be applied to the business to examine current achievement and trends. They can also be applied to competitors to enable external benchmarks of performance to be established. Businesses realize that they cannot appeal to alone consumer wants and needs, even for limited markets. Thus they assess both corporate capabilities and goals (actual and potential) and market opportunities to seek areas of profitable intersection. It reflects an structured and coordinated approach to the management of marketing activity, and the development of total systems of business action that recognize the market as the focal point of business. Essentially, the marketing philosophy is a way of thinking about corporate activity a frame of mind an attitude. It recognizes the primacy of consumers and customers as they influence all business operations. It starts with the companys chief executive, who must recognize that, lacking markets for the compan ys products and lacking customer wants and needs,