A Swot Analysis Of Red Bull - 1466 Words

In order to formulate four scenarios that can help improve the strategy of Red Bull in the United Kingdom over the next 20 years, it will be reasonable to consider a SWOT analysis of the company within its industry, then funnel it to a PEST analysis within the given nation, UK. This way, using Porter’s 5 Forces to back up its influence within the given market can better support it. Therefore, constructing four scenarios based on 2 independent factors will be feasible. SWOT Analysis Strengths: †¢ Market Leader – Red Bull maintains its lead as the industry leaders in energy drinks across the world with the annual sale of a billion cans. Statistically, in 2003, Red Bull achieved an 80% brand share in the UK market for energy drinks (Mintel, 2009). In Europe alone, Red Bull produces 2/3 of the overall volume in that region and holds the lead in 12 of the 13 West European country it is present in. With such potency, close competitors are failing to make major progression against Red Bull. †¢ Effort Applied toward marketing its product – Knowing its target market (18-25 age group), Red Bull creates campaigns such as Formula 1, BMX biking, Skiing events to promote its product (Red Bull Media House, 2014) by using the slogan ‘Red Bull gives you wings’. This concept significantly increased consumer brand awareness of the product it offered and differentiated it from its competitors. †¢ Alliance (Distribution Channel) – By forming an alliance with Cadbury Schweppes in Australia,Show MoreRelatedSWOT Analysis Red Bull1034 Words   |  5 PagesEmotional context Red Bull’s essence is based on its authenticity and free soul. As such a modern and young brand, they demonstrate it through extreme sports and challenging events, where they provide customers with a product that gives them the strength and energy they are looking for. They have built deep and strong emotional links that connect with their audience through every visible element: logo, slogan and can. Logo. Red Bull Logo Red Bull ´s gold and red logo has been consistentRead MoreSwot Redbull969 Words   |  4 PagesSWOT Strengths Industry leadership Throughout the world, Red bull is the leader in the energy drinks market with annual sales of billion dollars. According to the statistics, in year 2003 red bull achieved 80% brand share of the energy drinks in market. Since year 2000 (compare to 1990s), it has been a clear shakeout, and fewer new brands are launching new products to the market. Furthermore many products offered by leading drink manufacturers could not compete with Red bull in the market, suchRead MoreAnalysis On Current Phase And Opportunities Of Red Bull Company1252 Words   |  6 PagesMARKETING AUDIT This phase provides analysis on current phase and opportunities of Red Bull using Situation analysis and SWOT analysis (see appendix 2). Authoritative writers like Kotler (1977), define marketing audit as an instrument to judge an organization’s overall commitment to a market orientation. Marketing audit helps in increasing the profitability of the company (Kotler, 1999). INTERNAL ANALYSIS i. The Company The organization s inside investigation manages the organization sRead MoreThe Extreme Sports Market : Red Bull1516 Words   |  7 Pagesenergy drink powerhouse, Red Bull. Red Bull was founded in Austria in 1984, and since then has grown rapidly, while also inventing new marketing strategies along the way. According to Forbes, Red Bull is the â€Å"76th worldwide most valuable brand†, which is estimated to be worth 7.2 billion dollars. â€Å"The brand that gives you wings sold 5.6 billion cans, up 4%, across 170 countries in 2014† (Badenhausen, 2015). On the Other hand, just like many of the fortune 500 companies Red Bull is way more than justRead MoreRed Bull Energy Drink1614 Words   |  7 PagesIt Gives You Wiings 2. Contents * Executive Summary * SWOT Analysis * Promotion Opportunity Analysis * Corporate Strategies * Integrated Marketing Communications Management * Media Plan * Evaluation amp; Control 3. Executive Summary * Red Bull can be called as a pioneer in the energy drink category worldwide. In India too, Red Bull was the brand that created the energy drink category. * The brand cameRead MoreThe Red Bull Case Study Essay731 Words   |  3 Pages Red Bull Case Study 1). SWOT Analysis Strengths †¢ There are highly differentiated between competing sellers. †¢ Low entry barriers †¢ The results of consumption are more beneficial than soda †¢ Premium price with a high profit margin Weaknesses †¢ Criticisms on health effects †¢ The industry is rapidly growing with new entrants †¢ Strong competition requires heavy promotion in order to stand out amongst competitors †¢ The economy forces customers to choose the better value at a lower price OpportunityRead MoreSwot Analysis : Energy Drink Business883 Words   |  4 PagesSWOT Analysis Strengths The energy drink business today is very large, in the sense that there are many consumers within the target market. However, in this industry, there are not many different competitors. That is to say, there are a small number of energy drinks that you can choose from. The small number of competitors in the market makes it easier for other companies to enter the field. There is also a low threat of new entrants in this field. It would be hard for an outside company to infiltrateRead MoreMarketing Excellence - Red Bull1846 Words   |  8 PagesExcellence – Red Bull November 5, 2013 1. What are Red Bull’s greatest strengths and risks as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? Although Red Bull is a fairly young brand, it is currently the worldwide market leader in energy drinks. Originally conceived in 1982, the drink was founded in Austria in 1987 and then went international in 1992 with its introduction into Hungary (â€Å"Red Bull SWOT Analysis†). Today, Red Bull sellsRead MoreSwot Analysis : The Energy Drink Industry1135 Words   |  5 PagesSWOT Analysis: The energy drink industry is a fairly new market, with the top products being little under 30 years old. There are several strengths, weaknesses, opportunities and threats in the sector that are unique to this particular industry. Through a SWOT analysis, I will analyze this markets’ main components. The strengths of energy drinks are the specific branding, low rivalry, mainstream products, low pricing points, and powerful sponsorships. Each energy drink producer has a specific brandRead MoreEssay on Red Bull Situation Analysis2088 Words   |  9 PagesUniversity of Newcastle. It is the first part of the marketing plan for Red Bull, the leader of energy drinks market. The business overview, current situation analysis and marketing objectives are reviewed in this document as the following briefly details. The current objectives of the Red Bull are to stay in the same position as the leader, to be the brand icon of the extreme sports and to expand the existing markets. Red Bull has used some strategies to reach these goals, such as extending the product